When you think of Marketing or advertising, what word or phrase first comes to mind?
Maybe it’s the TV or Internet. Or if you’re a business owner, perhaps your mind goes to Google ads or Facebook ads. These are all right answers, but we bet the term “shopping bags” didn’t come to mind.
Absolutely, we’re talking about shopping bags here! Particularly, the ones customized to your brand. While digital advertising strategies may be in full swing, there’s a tendency among many companies to overlook the potential of traditional, yet subtly influential promotion. Vibrant, customized paper bags featuring your brand’s logo and design can work wonders: attracting fresh customers, elevating brand visibility, and even contributing to revenue growth
Benefits of Custom Paper Bags
The benefits of custom shopping bags extend beyond mere marketing and advertising, especially when opting for paper materials. In a recent development, Harrods, the esteemed luxury department store, unveiled its initiative to replace all plastic carrier bags with fully recyclable paper alternatives by autumn. These paper bags are not only crafted from 100% recycled materials but also incorporate components sourced from recycled materials.
This transition underscores a profound commitment to sustainability, driven by both corporate social responsibility and the escalating demand from consumers. Plastic, once considered a staple, now faces a diminishing reputation among physical retailers. Its detrimental environmental impact has become increasingly apparent, prompting consumers to seek eco-conscious alternatives from brands. As awareness regarding the perils of plastic grows, consumers are increasingly looking to brands to support their pursuit of more environmentally friendly choices.
